If I have to summarize my range in six words I’ll have to say it’s without a doubt minimalistic, structured, tailored, cohesive, classic with an edge and fine attention given to specific detail.
The main inspiration for my range was menswear for women, and no not androgynous, just elements of menswear brought into a women’s range and tweaked to fit the women’s physique. My silhouette is structured at the top and more loose on the bottom. Which gives it a sophisticated classic look.
My range will mostly be worn by women in or around the fashion world. They will have a strong personality and style wise they will be fashion forward, that being fashion leaders in the industry and not followers. I see the women wearing this from a corporate work place to fashion shows and cocktail parties even to a night out in town.
